SAN FRANCISCO, Oct. 17, 2023 – 12 Tides, a leader in foods made from organic kelp, today announced the national launch of its Organic Puffed Kelp Chips in select Whole Foods Market stores. This expansion will make 12 Tides’ award-winning organic kelp products accessible to a broader audience of ocean-conscious snackers and will allow the brand to scale their efforts to support coastal kelp-growing communities.
Since launching in late 2020, 12 Tides has gained significant momentum, selling over 1.5 million bags and expanding to 1,500+ natural channel stores. The Whole Foods Market expansion will allow the brand to continue its rapid growth and bring the ecological and nutritional benefits of kelp to consumers across the country.
12 Tides sources 100% of its kelp from small-scale ocean farms in North America. Kelp is a restorative and zero-input crop, meaning it requires no freshwater, arable land, pesticides or fertilizers. Kelp farming also restores ocean ecosystems by improving water quality, reducing acidification by absorbing CO2, and boosting marine biodiversity.
As a leading retailer in organic and natural products, Whole Foods Market has recently recognized kelp in its original form for its ability to absorb carbon in the atmosphere. Whole Foods Market included 12 Tides in its list of top food trends for 2023 and selected the brand to participate in its inaugural Local and Emerging Accelerator Program (LEAP) On the Verge cohort.
12 Tides flavors now available at select Whole Foods Market stores include:
- Sea Salt
- Chili Pepper
Find a Whole Foods Market store near you and elevate your snacking experience with a delicious blend of taste, wellness, and environmental benefits.
ABOUT 12 TIDES
Based in San Francisco, 12 Tides was founded in 2020 by a life-long ocean conservationist with a mission to reimagine our relationship with the oceans through tasty, ocean-positive snacks. The plant-based, nutrient-dense, organic puffed kelp chips are crafted from kelp grown on North American ocean farms. 12 Tides is a B Corp and member of 1% for the Planet and uses entirely industrially compostable packaging.
In addition to Whole Foods Market stores, 12 Tides is available in select natural-channel stores such as Erewhon, Natural Grocers, PCC and New Seasons and online on Thrive Market and Amazon. To learn more about 12 Tides, please visit www.12tides.com or follow the brand’s ocean-positive mission on Instagram and Tiktok.