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BurgerFi Returns To The Big Apple With New Better Burger Lab

The big apple is now the big burger as BurgerFi®, announces its triumphant return to New York City in late December 2023 and is bringing its chef-driven, award-winning burger with it. But that’s not all; along with the grand reopening of its flagship restaurant, BurgerFi is set to unveil its groundbreaking Better Burger Lab experience.  Located at 1571 Second Avenue, the Upper East Side restaurant will offer the brand’s fresh, never frozen 100% American Angus Beef, fresh-cut sides, draft beer, and frozen custard desserts. In addition, the Better Burger Lab will offer an exclusive lineup of limited-edition offerings that guests can’t find anywhere else.

As the flagship location, the restaurant will also serve as a venue for special events, including providing a variety of alcoholic beverages. For residents of NYC, becoming a V-Fi-P, a member of the BurgerFi Rewards Program, is a must as you might snag an invitation to an exclusive tasting event. Bachmann joined the Company in July 2023 and brings extensive experience in the burger and pizza sectors. He plans to expand the brand’s footprint by capturing opportunities in new markets and nontraditional space.

BurgerFi has reinvented the burger from the ground up, standing apart from other “better burger” franchises. Guests can enjoy a variety of chef-crafted, high-quality food, including Fresh-Cut Fries, Frozen Custard Shakes, Fi’ed Chicken, and 100% All-Natural Angus Beef with no steroids, antibiotics, growth hormones, chemicals, or additives. For more information about BurgerFi or to find the nearest location, visit and download the BurgerFi app for free fries on your first order.

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