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Effin Egg Cracking a New Digital-Only Location in Athens, GA

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Effin Egg, the Florida based fast casual breakfast sandwich concept is opening its second Georgia digital-only pick up location in Athens, GA this week.

Located in the beautiful downtown Athens, GA, at 140 W Broad Street, the location has limited indoor seating and several pick up areas for third party delivery apps, and on-line pick up orders from the company website and App.

Founder Jeff Martin says, “This digital-only concept allows us to fulfill customer demand quickly AND reach new customers in areas that would not support our large style shops.”

Martin thinks Effin Egg is the perfect breakfast option for the college student on the move for grab and go, or for the student that wants to chill in bed until noon.

Effin Egg Athens will offer its full menu with a new “Combo Option”, allowing customers to upgrade to combo which includes drink and side regular tots.

“I’m super excited to test this combo option out. We have received a lot of suggestions from guests on adding a “combo” and I think a college town like Athens, GA is a great place to start,” says Martin.

Effin Egg Cracking a New Digital-Only Location in Athens, GA!

Jeff Martin founded Effin Egg in 2019 in Inlet Beach, FL. Effin Egg is aggressively growing from a corporate standpoint, as well as looking for great owners in franchising.

“Our breakfast sandwich concept is one of the most affordable concepts around,” Martin says. “ I believe in keeping things stupid simple and just like the growth in my cupcake empire to 200 plus locations, we want to do the same with Effin Egg and keep it simple and profitable for our owners.”

Not only does Effin Egg offer amazing breakfast sandwiches, tacos, and burritos, but apparel sales are through the roof with their “Potheads Welcome” t-shirts, coffee mugs, and hats. “Our customer enjoys the playfulness of Effin Egg and it’s fun branding,” Martin says.

Effin Egg Cracking a New Digital-Only Location in Athens, GA!

Effin Egg is a fast-casual breakfast sandwich concept. Inspired by a true love of eggs, our menu boasts classic comfort fare with a twist, using only the freshest and finest ingredients. Not just a morning staple, Effin Egg’s signature egg sammies hit the spot all day long. This is not your grandpa’s breakfast place. At Effin Egg we have some dope ass coffee. We roast our beans in small batches daily to give you the best tasting coffee around, as we say…Potheads Welcome!

For more information on opening a Effin Egg or any inquires, email Jeff Martin at

Check out our EFFIN menu at

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