Nashville, TN—Tennessee Farm Winegrowers Alliance (TFWA), the official statewide organization that supports wineries and vineyards in Tennessee, has launched the first ever Tennessee Wine Trail.
This free, passport-based wine trail, available to anyone 21 and over, is comprised of over 40 participating wineries, including those that produce mead and cider. Showcasing the best of Tennessee’s wine industry, this easy and mobile friendly passport is your ticket to the wonderful wines of Tennessee.
Conversations around the statewide wine trail began earlier this year and led TFWA to Bandwango, a well-known technology company designed to support both free and paid experiences created by destinations that are marketing to visitors as well as locals. Using this technology, TFWA began working with wineries across Tennessee this summer to establish the statewide trail.
Through this passport, wine lovers will be able to visit a dedicated mobile landing page where they can sign up for the Tennessee Wine Trail by providing their name, e-mail address, and mobile phone number. A link is then sent to their mobile phone, which opens the passport and directs the user to add the button icon to their home screen where they can access it any time. There is never anything to download and no bulky apps take up space on a user’s phone.
Passport holders can earn prizes at certain intervals, including a free VIP pass to an upcoming wine festival.
Sign up for the Tennessee Wine Trail by visiting tennesseewines.com and visit us on all of the social media @tennesseewines.
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