During the pandemic of 2020 Gloribelle and Walid Mrabet were doing everything to keep the doors open of their fast casual fusion restaurant, Barcha, in the heart of East Harlem, NY while fighting the unforeseen future. The couple made the poignant decision to close their Dominican-Tunisian fusion restaurant, but from the depths of that sadness emerged a taste of sweetness. The couple, together for 16 years, decided to bring their Harissa Hot Honey to consumers – locally and nationally. The couple did a soft launch and received placement in popular grocers across New York City tri-state area, plus on-line grocers and to reach customers nationally – Walmart.com.
Within the past few months, Harissa Hot Honey has secured shelf placement in more than twenty grocers across New York City including Zabars, Kalustyan’s, Westside Market, Brooklyn Fare, Foodcellar Market, Lincoln Market, Sahadi’s and sells online via Walmart and Mercato. Harissa Hot Honey enters the rising, niche market of infused honey brands including Mike’s Hot Honey, Nature Nate’s, Zack & Zoe Honey. In fact, the popularity of the chili-infused honey has grown by more than 200% between 2017 and 2021, according to a data report by the National Honey Board. Meanwhile, market research firm Data Essential projects that hot honey will be one of the fastest-growing menu additions over the next four years (per Restaurant Business Online).*
A Harissa Hot Honey Holiday Bundle will be sold (2 Bottles for $20) exclusively on their website with code “Harissa.” Wanting to rekindle the flavors their former restaurant guests had come to crave, the Mrabets are excited to share the sweet heat of their multicultural home nationwide.